PARIS, Jun. 7 (Benin News / EP) –
Internet awareness is high in Spain, where about 1.5 million people live. nine out of ten Spaniards they are concerned about the use of their personal data, 97% of whom believe that it is important that their data is protected.
This is one of the conclusions technology company Motive.co in its most recent study, conducted in May 2022 based on a Perspectus Global survey in November among 2,000 Spanish consumers.
This report highlights the growing awareness of online privacy, which has intensified with the implementation of European regulations in line with current needs.
One of the main conclusions of this study is that. 97% of users they take care to protect their data online, and nine out of ten Spaniards who use the Internet are concerned about this. how their personal data is used online.
In addition to protecting their personal information, 88% of respondents fear that their personal information will be tracked, collected, and shared with advertisers in order to customize the type of ad they display.
In this report, Motive.co points out that scandals such as Cambridge Analytica, which illegally obtained data from more than 50 million Facebook users, which it then used to benefit Donald Trump, have had a major impact on public opinion.
As a result, and according to the answers collected in this survey, this web solutions company found that 74% of users believe that their personal information is less secure on social networks.
This concern also applies to other web services, such as online shops (in 45% of cases), instant messaging applications (36%) resp NEWS PAGE (21%).
“It is essential that all businesses, regardless of size, provide education and training services to consumers. online shopping experience where they can have fun and feel safe, ”said Angel Maldonado, founder of Motive.co.
This page uncertainty The same led 78% of study participants to leave the website voluntarily because they were worried about how their data would be used, and 70% did so because they could not find a choice. “Only necessary cookies”. oh reject them all.
This means that, according to the study, online retailers could lose more than two-thirds of their customers because they do not respect their online privacy.
POISONING BANNERS AND COMPREHENSIVE PRINCIPLES OF PERSONAL DATA PROTECTION
The survey also points to the challenges that lie ahead in the coming times protection of information on the Internetas well as the importance of brands disclosing their customer data handling practices.
These “banners” or notices of consent were originally created to help the public get back into business. control of their personal dataas the company recalls.
However, over time, these alerts have become annoying to users prevent access to certain contentnegative impression shared by 64% of users.
In addition, three quarters (72%) consider that the “banners” and privacy principles are not clearbut difficult to understand. Therefore, instead of helping, they are a brake on users and potential customers.
Either way, clarifying the principles of privacy and consent is one of the challenges that businesses face, as 72% of respondents they say they don’t understand them.