Gaëtan Moyroud, director of Badoit in Saint-Galmier: “Setting has turn into a precedence”

Gaëtan Moyroud, in a few words, what was your experience before taking Badoit?

After starting my career in the Bel cheese group in Haute-Savoie, I moved to the Danone group, where I worked for ten years on a yoghurt production site. At the same time, as a 31-year-old for two years, I continued my engineering studies at the ISTP-Ecole des Mines in Saint-Etienne and then took over the management of the Candia factory in La Talaudière for eight years. So I know Loire well. In 2017, I then returned to Haute-Savoie, where I became the operations manager of the evian plant.

What led you to return to work on the Loire?

For the historical and iconic side of the brand. Like Evian, Badoit in Saint-Galmier is more than 200 years old. This long story is not necessarily very common in the business world and I want to continue to emphasize it. As a plant manager, I was attracted to it, as was the opportunity Danone offers to continue to move within the group as business sectors change.

Key dates
2021: Badoit plant manager
2011: First position of director of the cooperative factory Sodiaal
2000: Arrival in Danone
1994: Professional debut in Bel

How has the company been doing over the last two years?

In 2020 and 2021, the Covid context had an impact on the off-home consumption segment. Activity has slowed down both in what we call nomadic consumption (airports, stations, etc.) and in the CHR sector (cafes, hotels, restaurants). The glass line suffered mainly because we did not have the usual drawers. We are slowly returning to almost normal activity and hope to return to stable activity by 2024. As for the range distributed in supermarkets and supermarkets, the 1L format is doing well.

© Noémie Coquet – Gaëtan Moyroud continued his engineering studies at the ISTP-Ecole des Mines de Saint-Etienne at the age of 31 in parallel with his career

How important is Badoit in the sparkling water sector in France?

With Perrier and San Pellegrino, Badoit ranks in the top 3 in terms of volume and value of the most consumed natural sparkling water in France and in second place in the market for flavored waters (sparkling fruit water) in volume and 3rd in value. In 2021, 252 million bottles were produced (compared to 280 million in 2019), which represents approximately 5 million French people who consume our brand, ie 700,000 bottles drunk daily. The production is 98% dedicated to the French market and includes a very small share of exports (Luxembourg, Benelux, etc.). The GMS sector accounts for 89% of our turnover and the Out of Home Consumption (CHD) sector for 20%. Distribution that has changed since covid.

In a broader sense, what is the Danone Group’s network in Auvergne-Rhône-Alpes?

The headquarters of the Blédina brand, an infant nutrition activity owned by Danone, is located in Limoneste near Lyon and has a production plant in Villefranche-sur-Saône. Blédina also has two other production plants in Brive-la-Gaillarde and in the north in Steenvoorde. Danone France is headquartered in Rueil-Malmaison (Ile-de-France).

As for Evian (Haute-Savoie), we have a research and development center and a place to fill bottles and also one at Volvic in Puy-de-Dôme. The group also has a logistics base in Chaponnay as well as a dairy in Saint-Just-Chaleyssin in Isère. As for the Evian and Badoit brands, they joined the BSN group, the future Danone in 1970 at the time of the merger of BSN and Gervais Danone. In 1972, they met Daniel Carasso, who had become chairman and CEO of Gervais-Danone since the merger of the two brands in 1967, and Antoine Riboud, then chairman of BSN (Boussois-Souchon-Neuvesel). It is a professional “love at first sight”. Isaac recognizes Antoine’s entrepreneurial talent and joins forces with him to continue Danone’s expansion. In December 1973, a merger between the two companies was announced.

“We hope to return to stable activity by 2024”

Are you planning to recruit on Badoit this year?

We are waiting for stability to be restored before we plan to create new jobs. I think that we will not really be able to take stock until the end of September, because, unlike last year, foreign tourists can travel to France again. That is why, in the last two years, we have preferred the card of versatility and internal skills development. Today, there are 178 permanent employees working here in Saint-Galmier, who operate three production lines: a glass line, a GMS line (plastic bottles; ed. Note) and a flavored water and medium and small format line. If necessary, we use about twenty part-time workers, as our sector is subject to strong seasonality, we drink more water in summer than in winter …

The total investment currently stands at around € 10 million.

Doesn’t that hinder planning future investments?

Not at all and that’s good news. Since the launch of Danone’s “One Planet, One Health” action framework in 2017, the environment has become a group priority with the ambition of having 100% recycled plastic for water brands in France. (rPET) in our bottles and always recyclable! Badoit is part of this program. The new production line is expected to arrive in early 2023.

At another point, so that the production plant could continue in Saint-Galmier, last year we launched a program to bring the plant into line with regulatory and safety standards, in particular by creating a water collection tank if firefighters ever had to. intervene in case of fire. This is an investment that is not visible from the outside, as the work took place underground, but it is absolutely necessary for the maintenance of the factory in the heart of the city. The total investment envelope with the production line currently amounts to approximately EUR 10 million.

A few words about obtaining the international brand B-Corp, which is very demanding from an environmental and social point of view. Did all the brands in the group get it?

From 1ehm January 2022, all 26 Danone brands in France are B-Corp certified. They are present in more than 93% of French households and, through their influence, play a role and make a positive contribution to society. One Planet, One Health is a challenge for all consumers and industrial players to join the food revolution, a movement to promote healthier and more sustainable consumer habits.

Badoit water was discovered in 1778. What steps are you taking as an industrialist to protect water resources?

The challenge is to protect the area of ​​the impluvia, which covers an area of ​​40 km2, of which 67% is agricultural land. Every year, current and permanent investments are made in this direction in order to maintain the development of society and water quality. Although monitoring of Badoit’s resources has always been carried out, in 2010 we set up La Bulle Verte with the municipalities of Saint-Galmier, Chamboeuf and Saint-Médard-en-Forez to carry out joint actions. In this way, we have succeeded in establishing a zero pesticide policy in these three municipalities.

Today, 22 farmers, 11 of whom are organic, are investing in La Bulle verte, whose board meets every three months. We are working on a regenerative agriculture program to support soil permeability. It involves planting hedges, monitoring biodiversity with the Bird Conservation League and beekeepers, and even working with individuals to remediate to prevent contamination of springs. This movement, especially in the area of ​​biodiversity, has in fact been real for four years. More and more farmers are joining us.

Are you concerned about the Carrière de Sava expansion project planned on the eastern slope of Chamboeuf?

We had vigilance points with La Bulle verte, but this project is outside the scope of the implication.

Is this action in favor of the environment also a way to maintain the economic activity of the site?

Yes, that’s why in the age of “plastic-bashing” we are moving towards the roundness of our packaging. Our approach also includes a social component closely linked to the values ​​and history of Badoit. We work with Forez Entreprendre to welcome people out of work or for retraining. We have an average of ten interns working with us at all times, and at this point we are cooperating with other companies in the field of Fores. It’s all very engaging and engaging. Since 1981, every year in April, Badoit Scholarship has contributed to national projects. Last year, part of our April to May revenues were dedicated to this grant of 100,000 euros for local bars and restaurants that are engaged in initiatives to restore social ties.

Will the Badoit Museum reopen after two chaotic years?

The reopening is scheduled for June 10 and throughout the summer. The Saint-Etienne Métropole tourist agency oversees the organization of the visits. To understand the history of Badoit and Saint-Galmier, it is possible to visit the museum and the production workshop. We really want to revitalize this opportunity now that health constraints and our work schedule have calmed down.

Interview with Noémie Coquet

His driving style: Confidence management because it allows people in general to dare and thrive in their work.
Its rejuvenating place: Nature and especially the mountains with beautiful places such as the Vanoise and Ecrins National Parks.
His sources of inspiration: Lots of inspiration in the world of sports, economics, history, science. Sources of inspiration also by observing the old and new generation when you are aged, when you are a bit “in the middle!”
His readings: Sports, economic and news press in general. For books: biographies, autobiographies, essays.

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